What happens when you let employees design their dream jobs?

At this digital advertising firm employees are encouraged to constantly re-evaluate their interests — and their jobs. 


Recently named the fastest-growing company in Richmond, Workshop Digital was formed when Co-Founders Andrew Miller and Brian Forrester merged their two digital marketing firms. The company specializes in the hyper-competitive field of search engine optimization (SEO) and pay-per-click (PPC) advertising. The challenge of recruiting knowledgeable employees means Workshop Digital has to think creatively to attract and retain talented team members. Among their unique initiatives: every employee has a 90-day check-in with their manager, in which they’re encouraged to suggest changes to their own job to make it fit their skills and interests. The result: engaged, happy employees and a 100 percent retention rate.


For more stories of companies making innovative small changes, follow OpenWork on Twitter, Facebook and LinkedIn.